[Challenges]
Time and time again, scientific research has shown our global leaders the urgency needed to manage and support the imminent catastrophes that loom due to global warming.
However, climate literacy should not just be for decision makers of today: it is an essential life skill that our leaders of the future must possess. Just as we teach our children and young people to look both ways before crossing a road to avoid an oncoming collision, a deeper understanding of the science and impacts of climate change prepares them for an uncertain future.
[Difference]
Embedding climate change educational policies and frameworks into the curriculum is a major step towards ensuring that each child has a basic right to understand what their future holds. CAPE brand is a call to action for decision-makers to create lasting change for children and young people and the planet they will inherit. It stands for Climate Adapted Pathway for Education - an alliance of researchers, educators, schools, and partners across the UK working to change today's education for tomorrow's Climate.
We started with brand strategy workshops that solidified our mission, vision, and values, enabling us to define our position and who the advocators are. The logomark portrays the infinite strength the nature, knowledge, and positivity. Inspired by the meaning of Da Vinci's Vitruvian Man - connecting men to nature. The geometric circle and square fusion illustrate the water and leaf, symbolising life and harmony.
It's a reminder of all the beauty that nature can create when we truly understand and utilise scientific knowledge to rebuild a better and healthier planet for our future generation.
